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Latest Aylesford News
As London prices appear to spiral ever higher, there is one corner of the market that appears to attract a never ending list of enquiries from serious purchasers. The map of London has changed and, whereas years ago those searching for an exclusive appartment or house would concentrate on the firm favourites of prime Belgravia or Knightsbridge, today’s buyer seeks a more eclectic style of living. This was brought home to us in 2006 / 2007 when, as the instructed agents selling the Manresa Road development, we were taken aback by the market reaction to this low density development of fourteen individaul duplex, triplex and penthouse flats and one building plot. They all had volume and in most cases extremely good lateral space; all were built to ‘shell and core’ leaving the purchaser to fit out the property to their own specification. The whole development sold remarkably quickly at very high prices bringing a new caché to an area of Chelsea that a few years before would have been regarded as ‘beyond the Pale’ by the majority of buyers.
There has always been an appeal in a new product ; the new model of car or the mobile phone, or now the i-Pad. It follows that the more progressive buyer will be looking for a similar product in the property world. Again Aylesford is handling such a product with a new development sold off plan at Henry Moore Court, the old Chelsea College of Art site almost opposite Manresa Road, lying between Chelsea Square and the King’s Road. This again is mainstream SW3 and, although there are still buyers hunting further east around the perenially popular white canyons of stucco fronted Belgravia, SW3 has continued its rise to stardom.
Henry Moore Court will again produce a low density development of fifteen flats and two houses but, unlike Manresa Road, will be completely finished by the developer to a superb specification. What’s all the fuss about ? Well it’s about a different product , the feel and luxury of a totally new package, something that nobody else has or are likely to obtain; it’s about a new location that has become as popular as the more established addresses, together with the appeal of private secure parking, the proximity of ‘Old Chelsea’ and the King’s Road plus all the other factors that will make this a lifestyle choice for the chosen few.
Such low density development sites are few and far between in this part of London. They seldom become available and increasingly so only when a former public building is relocated or amalgamated in the never ending process of Government and Local Authority cost cutting. Do look at that rather austere red brick Victorian school or Public Library with a new eye - it may be heading for the same fate!
1). I believe the agent letting my house is over valuing it. I've compared my property to other similar houses on the market and they all are significantly cheaper. Should I change agent?
It is important to keep a dialogue with your agent who will be able to tell you why your property is not letting. It could be related to your property, or it could be the lack of demand for properties at this level, as a result of the current economic climate and therefore, the price should be adjusted. The rental market is changing on a daily basis and certainly some larger properties have come down in price over the last few months. Apart from price there are other factors to take into account. For example: it may need redecorating/refurbishing, the furniture may be letting it down, or even the lack of furniture may be the problem, or the lack of fitted cupboards. (In one case I came across was the feed back from every applicant was that the bathroom needed upgrading and in this case the property let quickly once the bathroom was refurbished.) Perhaps the property is too individual and may need to be more neutral. You may have spent a lot of money on a beautiful hand painted Chinese dining room wall and dark maroon reception room which looks lovely in the evenings, but neutral, light coloured painted walls and modern kitchen and bathrooms are more likely to attract a potential tenant. Your agent may be giving you advice that you do not want to hear, but remember that they should have experience with other properties similar to yours and should know what is important to Tenants. If you feel that your agent is not giving you the correct advice, or you require a second opinion, I would recommend that you discuss this with another agent and then decide if you wish to bring them in as well or switch agents completely.
2) I have had the same tenant in my property for over 5 years now. I have never really raised the rent as they are very reliable tenants and good people. Now my agent is urging me to charge more, and that I'm not getting a good deal for my investment. What should I do?
Having a long term excellent tenant is very important, however, there comes a time when you need to look at the investment and decide if you should increase its potential. After 5 years, redecoration and perhaps other works need to be done. It may be that it is time to upgrade some of the fittings, for example put in new kitchen appliances, or upgrade the bathrooms, or lighting or even just replace the carpets. All this will attract potential tenants at a higher rent level. It is also important to factor in the time that the property will remain un-let including remarketing time to ensure you can cover any mortgage or outgoings during this period. I would also speak to your tenants directly and explain the situation. They will be aware of what is happening in the market place and may be prepared to pay more rent rather than find somewhere else (inevitably at a higher price) as well as the costs of relocating. You could include some upgrading whilst they are there or on holiday as part of the terms. This should benefit you both – your rent is increased without a void period and from their point of view you have invested in their home. I would suggest that you discuss this with your agent first so as to agree on the best strategy.
3) My property is being advertised by two reputable agents, but nobody has taken it up. Should I instruct more agents?
Don’t instruct more agents as this can have a negative effect on the marketing of your property. Ask your agents whether they think there is anything you can do. Does it need redecorating, new carpets or a stand-up shower, for instance? Does it need part furnishing or do you need to un-furnish it? Flexibility will widen your market. Your agents can give you details of comparable properties for rent. This will help you determine whether the price is too high. If it is, reduce it and be prepared to accept a six-month break clause. Check how your agents are marketing the property. It should be on the main property search websites such as Primelocation or Rightmove and advertised in at least one publication.
4) I have never allowed my tenants to keep animals, but I think I’m losing out because of it. Should I revoke the clause?
An animal does not necessarily mean that your property will be ruined. I have come across situations where children have caused more damage than animals. Firstly, if you don’t own the flat, find out whether your head lease allows animals. Some will, but require clauses added to the tenancy agreement. I would also include extra clauses in the contract relating to any damage to the property or disturbance to your neighbours. Make sure you have a full inventory including photographs at the beginning and end of the tenancy.





