Here’s the thing about skiing: for those who love it, it is one of life’s essentials; a non-negotiable annual pilgrimage to the slopes that no event, or pesky referendum, can deter.

The latest research by the Ski Club of Great Britain has found that 93% of its members intend to ski as much or indeed even more during the coming season. And when Eurostar released tickets back in the summer for their special half-term services next February, they sold out in seven minutes.

All of which points to major demand, and the need to start making your plans now.

At Aylesford we have long specialised in the Swiss Alps, and our contacts for prime accommodation (and indeed tables, concierge services, helicopters…) run deep.

At the heart of our offering is the birthplace of winter sports: St. Moritz. Indeed, the Telegraph described it recently as “the best all-round winter sports resort in the world”.

With excellent, reliable snow across its 390 km of pistes, 300 days of sun and a cocktail of glamour, nightlife and fabulous dining, its allure never wavers. St. Moritz has also found any number of things to do on its frozen lake: skating, curling, golf, cricket and even horseracing are major features of this remarkable ‘ski’ resort.

Over the years, everyone from Elizabeth Taylor and Johnny Depp to Kate Moss and Prince Charles has skied and partied there. You’ll be in good company when you go.

See the Staz Duplex St. Moritz ski apartment here

See all our ski rentals in Switzerland here

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